Posts Tagged ‘Caribana’

Client Profile: CARIBANA™ ARTS GROUP

March 12th, 2014 by Iler Campbell

Caribana™, Toronto’s famous celebration of Caribbean culture, started in 1967 as a one-off event in honour of Canada’s centennial — “a West Indian salute to the people of Metropolitan Toronto,” in the words of founding chairman Samuel Cole. The week-long festival proved so popular that Toronto Mayor William Dennison urged organizers to make Caribana™ an annual event.

In the decades that followed, Caribana™ has become the largest festival in Canada. That first parade attracted some 50,000 people. By 1990, Caribana™ had grown to host over a million revellers a year, with people travelling from around the world to attend and contributions to the economy reaching hundreds of millions of dollars.

Yet the festival was chronically underfunded.  Read the rest of this entry